What do public health and online shopping have in common?

ANSWER: PERSONALIZED AND TIMELY RECOMMENDATIONS

Our Goal

We wanted to make this client's online experience as personalized, timely, and customized as possible; just like Amazon. A mobile first approach was a key step in helping users to find this client's public health content.

The Situation

When public health decision makers across the country began feeling increased pressure to use evidence-based public health strategies, this client knew it was time to improve how it shared content and recommendations online. Their legacy website was simply not designed to effectively aid decision makers.

What We Did

Our team used an Agile approach and Human-Centered Design (HCD) techniques to address the situation. Because our process was based on the core principles of HCD, user input directly influenced the ideation and design process. By understanding not only our client and their users needs and goals, but also their frustrations, perceptions, and behaviors, we designed a solution that supported users along their journey of finding relevant public health content.

We assembled an Agile team with the resources needed to move efficiently from customer research to solution design and development to launch and measurement. We supported the client in a number of ways, including:

  • Customer journey mapping

  • User Personas

  • Content audit and revised information architecture

  • UX Design

  • Visual Design

  • SEO and web analytics strategies

  • Website Development

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